"Budujemy świetne studio oparte na kilku dobrze rozpoznawalnych franczyzach" - relacja z czatu inwestorskiego z przedstawicielami CI Games

We are fully committed to executing on our 3 major products in development, which is our strongest roadmap to-date. These are:
Project 3, the next installment in the Lords of the Fallen franchise. Building on all the learnings from the last game and delivering a high-quality release in 2026
SGW Evolved, is building on our evergreen Sniper Ghost Warrior franchise
Project H, a new action RPG, building on our learnings from Lords of the Fallen and delivering a highly commercial title in 2028.
Our centralised development support office, committed to a player-first development model ensuring that are titles resonate with our target audiences, and helps us to ensure we achieve high-quality with as much efficiency as possible.

Krzysztof Golatowski, Executive Producer for SGW Contracts 1 and Contracts 2 recently re-joined forces coming from 505 Games and latetely Techland and will lead the studio that will develop SGW Evolved. It will work pretty much the same way as we are now working with our other teams. We are soon to close the vision for SGW Evolved and working on planning including staffing. We want to take as much as we have previously developed to SGW Next for as long as that will make sense creatively.

1. We are securing the financing for at least a year, if we will need more cash, the bank is open for a discussion on a second tranche of financing.
2. We have done a good deal with Epic, we may do more of differently structured publishing/co-publishing deals in the future if we will believe that will be the best interest for the company.
3. We have fully acquired UL, that is now a whole owned asset of CI Games.

Project 3 will address all core player feedback from Lords of the Fallen (2023) while also doubling down on the features players loved most. It will take a quality over quantity approach, with greater appeal to a wider addressable market with improved onboarding, a more inviting visual style, and westernised storytelling.

We remain committed to producing player-first video games that prioritise an excellent user experience with compelling thematics and characters created specifically for core and adjacent audiences. While some video games have recently taken the opportunity to embed social or political agendas within their experiences, it is clear that many players do not appreciate this, and as a result, we have seen a number of high profile releases underperforming commercially during the last year alone. Our games will always be developed to maximise player enjoyment and commercial success, and as such, we will not be integrating any social or political agencies into these experiences going forward having observed the high risk this can present.

We have Project 3 in full production, the next instalment in the Lords of the Fallen franchise and during this year will have extensive player testing to ensure we achieve high-quality and maximise the games potential.
Both SGW Evolved and Project H are in pre-production, and we are closing in on the vision for these titles, with more details to follow at a later date.

The most important aspect of a marketing campaign is knowing and understanding your target audiences, and as part of this, who makes up your primary, secondary, and subsequent cohorts. Knowing your audience and how best to connect and ultimately convert them to a sale is the best way to run a highly efficient and cost effective marketing campaign. The key is to then turn these primary audiences into brand advocates and evangelists, who will in turn amplify marketing efforts at no additional cost by recommending and discussing the game to friends and relevant gaming communities. By fully understanding our audience, we are able to ensure marketing materials are specifically designed to connect with them at an emotional level, and can also ensure we are promoting these marketing materials in the correct places.

Tom has been overseeing the production of all our games, allowing me to focus on managing the company with a more holistic perspective. This enables me to take on more of the CEO work. In addition, I am also running strategic finance.

Right now we are focused on growing the business organically.

To continue maximising sales of Lords of the Fallen 2023 in line with strategic markdowns and the continued release of meaningful updates up to v2.0 in response to player feedback and external user testing.
With regards to our titles in development - we have Project 3 in full production, the next instalment in the Lords of the Fallen franchise and during this year will have extensive player testing to ensure we achieve high-quality and maximise the games potential.
Both SGW Evolved and Project H are in pre-production, and we are closing in on the vision for these titles, with more details to follow at a later date.

We constantly review the performance of our marketing strategies in order to improve their effectiveness going forward. In the case of Lords of the Fallen specifically, there are a number of ways we will improve the effectiveness of the marketing going forward:
- Leveraging Existing Awareness - as a result of the substantial marketing spend invested into Lords of the Fallen (2023), the IP is significantly more established and globally recognised than it was prior to the LOTF (23) marketing campaign. As a result, we can now springboard this global recognition for future releases thereby substantially reducing initial marketing costs.
- Extensive Learnings - thanks to the considerable marketing investment made into LOTF (23), and extensive mix of marketing functions used as part of the campaign, we have significant learnings helping to much better inform future strategies.
- Community Evangelists/Advocates - prior to the launch of LOTF (23) there was no meaningful pre-existing community as many years had lapsed since the release of the previous game. We are in a very different position now with a captive, passionate and growing audience ready to help amplify and support marketing efforts to relevant players

I am a long term investor over CI Games, the company has a great future and I will remain fully committed as shareholder, co-founder and the CEO.

Thanks to the substantial marketing spend invested into Lords of the Fallen (2023), the IP is significantly more established and globally recognised than it was three years ago. We continue to keep the franchise front of mind with regular updates and content drops, the most considerable of which still achieve significant press and influencer attention. As a result, we can significantly reduce the total marketing budget for future instalments of the Lords of the Fallen franchise, springboarding the pre-existing awareness around the IP. Furthermore, thanks to ongoing strategic markdowns, Lords of the Fallen 2023’s inclusion in Xbox Game Pass and conversations with other first parties about similar subscription services, we can expect a meaningful amount of players to have played the 2023 game in advance of the marketing campaign for Project 3, again increasing awareness around the IP without additional marketing costs.

To date, we have released a considerable number of post-launch updates and content drops for Lords of the Fallen, and have observed the direct results by doing so; the recent Steam User Score has been gradually increasing throughout 2024, reaching an all-time high of 80 (very positive) in December. We also track online sentiment using the Player XP audience sentiment tool; this clearly illustrates a strong ongoing increase in audience sentiment around the LOTF franchise across the online gaming landscape throughout 2024. As a result, we will continue with this strategy in 2025 with a robust content roadmap planned for Q1 with the releases of v1.8, v1.9 and v2.0, all of which will bring meaningful improvements to LOTF based on community feedback and external player testing. It is integral that we continue to increase the franchise sentiment ahead of the release of Project 3.

There is no cost advantage to hire in Poland for us when considering senior employees. And we always go for the best in class, every position we are covering with the best available candidate. Sometimes it means we don’t hire someone really good simply because we are taking on board even better candidate. You can hire for a slightly less if you go for freelance contract or b2b but once you hire based on regular employment contracts as we do there are no clear benefits having that in Poland. We don't hire juniors as well.

We have a new Player-First development approach, which ensures that our products meet the expectations of our target audiences and can be tested/iterated/improved many times during development to ensure much higher quality than before. Additionally, since my joining CI Games we have setup a centralised development support office which oversees all product, working closely with our development teams but ensuring that our products are highly commercial and high quality releases. We have an extensive internal review process for our titles, constantly evaluating where we are and how we can improve.

We have the widest possible access to the best talent in Europe by being remote. Our people are extremely important in making great games and helping to grow the company. And this is not just remote work but the way we structure the development of multiple projects. We want to have fully flexible teams. Smaller core teams of each studio working simultaneously on several projects and majority of our devs moving from one project to another when that is close to be completed. This brings the efficiency levels up and further protects the employment.

We have done two rounds of layoffs last year and we have no further plans on that. We have strong, efficient teams and we are happy where we are.

The sentiment towards Lords of the Fallen has significantly increased through 2024 as a direct result of our dedication to improving the game with meaningful updates based on player feedback and user testing. This is apparent from the increase in Steam User Scores and is tracked internally using the Player XP sentiment tool. We will continue with this strategy as we work towards the release of v2.0 to further improve player trust and wider sentiment around the franchise. The marketing strategy for Project 3 will be built around validating the improved experience as early as possible in the campaign through media and influencers. We will remain transparent throughout the campaign, showcasing the many ways in which the experience addresses all major player feedback from Lords of the Fallen 2023.

We are building great studio based on several, well recognised franchises with multiple teams, consisting of top international talent that is well structured and lead by very experienced directors. We constantly improve efficiencies within product development processes and have proven to delivery one of the best in class marketing on the last game. We invest into games that have serious chances to become really commercially successful and bring the company, and its valuation, much forward. I absolutetly believe it is a great time now to invest in CI Games as its valuation can grow exponentially.

The current plan is to release an announcement trailer for Project 3 at some point in 2025, kickstarting a concise and cost-effective go-to-market campaign designed to grow and sustain hype through to launch. We are currently considering the best opportunity to debut this for maximum effect.

We are acting in the best interest of all shareholders. Currently the capital raise would not follow that. We want to make sure we finance our growth by other means than raise.

In response to the 2nd question. Lords of the Fallen 2023 provided us with great foundations on which to further build on and improve for our future games. Having this foundation means that we can accelerate development, by building on existing architecture, tools, systems and repurposing of some assets. This is especially useful in the early stages of development, during pre-production as it means we prototype quickly and put most of our efforts into developing new features and gameplay. Our teams working closely together across different projects, means we benefit from ongoing improvements and optimisations to our shared architecture. Overall, this results in more cost effective development and higher-quality products.

Steven Lux recently joined as global Head of Commercial replacing Jon who acted as SVP Sales. He will help to grow the business from strategic standpoint as well.

- 25+ year interactive entertainment industry veteran
- 15 years with Take-Two Interactive Software and 2K Games
- Was VP Publishing and co-founder of 2K Play label
- Responsible for digital and physical lifecycle management of all 2K titles including: NBA 2K, Borderlands, Bioshock, Civilization & Mafia

We are happy from the sales and happy from how much we drove the user score up over Steam, at some point crossing 80% positive recent user reviews. More to come, we are fully committed to support that game further.

We know that the Lords of the Fallen marketing campaign delivered significant hype, based on key marketing metrics as well as platform wishlists. Unfortunately, the day one sales were hamstrung by performance issues which brought down the user scores significantly subsequently having a direct result on ongoing sales conversion. We have released a considerable number of updates addressing these issues and the game is in a much better state today. The release of LOTF 23 also provided significant learnings which will inform all future releases. Project 3 will address all major player feedback, delivering an experience that prioritises quality over quantity.

Project H is designed as a new IP but it can become a game that is very connected to one of our existing franchises. How we position that game we will decide neerer the time.

On SGW Evolved - we are not starting from the scratch. We also have more than 2 years to deliver this game still in 2027.

We employ 160 people full time internally, mostly across Europe.

Top 3 countries are: almost 40% in Spain, 20% in the UK, 15% in Poland.

As previously mentioned, the marketing budget for Project 3 will be significantly lower than the budget for Lords of the Fallen 2023, thanks to strong global awareness, a pre-existing community, and extensive learnings from the last campaign. Strong branding with high quality assets released at tentpole industry events will again be at the core of the campaign, having observed the effectiveness of this previously. Additionally, early and ongoing validation from key influencers around the improvements of the next game will be integral to restoring player trust outside the core community.

We have recently signed 3 new titles for United Label since I stepped in as the CEO for UL. We have further plans for that company that is now fully owned by CI Games. We are continuing to look for more content and we are very selective. I am planning to stay on my current role there. It has very strong synergies with CI Games.